SEO Training & Consulting FirmsList of SEO Training & Consulting Firms we know and have used. Naturally, your mileage may vary
Training and Trainers
The most important factor in a good training program is (surprise) a great trainer. I’m not referring to eloquent speech, but rather, someone who knows the subject from personal experience and has the ability to communicate the steps involved.
So, while there are a lot of great SEO trainers out there, these are those that meet my requirements.
You have to start with the source and for SEO that would be Google. And who’s Google’s SEO point man and explainer-in-chief? Matt Cutts. The guy opens his mouth to speak and (like the old Dean Witter ad) the whole world stops to listen.
While Matt doesn’t conduct formal SEO training you can find a ton of great stuff on YouTube and his blog. Fair warning to SEO newbies, Matt can get a little technical.
SEOBook is Aaron Wall’s Training Program. Here’s a cool shortcut for you. If you ever need a quick way to find out someone’s reputation, just look them up on LinkedIn and in the right column, read who’s listed under “Viewers of this profile also viewed...”
When you look up Aaron Wall (the genius running SEOBook), here’s
what you’ll see:
All four of these guys are recommended by me and listed on this site. Clearly, Aaron runs with the right crowd.
For training, Aaron’s program is truly a cut above. Last time I looked, he was charging $10/day to be in his training program, which would be appropriate if you’re an intermediate to advanced SEO’er.
So Aaron’s a big name celeb and established SEO guru. But what do you do if you are fairly early on in your SEO journey. Now, besides signing up for my SEO Resource Kit, you can hop into Jason McDonald’s 7-session SEO course for under $300. And the first lesson is free.
These are live webinars—not some canned presentation. Jason gives you the full-right to ask “stupid” questions, too, so don’t be bashful.
btw, Jason is also author of SEO Fitness Workbook: Your Step-by-step Guide to Dominating Google and Bing, which is available in Kindle and paperback at Amazon.
Here’s what’s special about Liqui-Site: Their starting point is a no-obligation, SWOT-based evaluation of your website, SEO and inbound marketing. Not a boilerplate, fill-in-the blanks, auto-generated report like you see all over the web. Your evaluation is custom to you. I should know, that’s where I got started with them.
Founded in 2003 by Kelly Campbell, Liqui-Site specializes in organic SEO, monitoring, maintenance and reporting for established SMBs, Fortune 500 and large non-profit organizations. 100% white hat techniques. People you like working with.
I’ve been reading Bruce Clay’s newsletter for several years now. All great stuff, which is what you’d expect from one of the global leaders in SEO. His firm provides consulting, instructor-led training (in their facilities as well as at SEO conferences) and their own set of SEO tools.
Bruce also offer services scaled to the needs (and budget) of small-midsize businesses.
Even if the timing isn’t right for you, or your budget just doesn’t allow you to go to outside firms, do yourself one small favor. Subscribe to his SEO newsletter.