- % of your text is bold
- % of your text is strong
- % of your text is underlined
Should not exceed 65 characters in length. Words must relate to the content on the page and should be ordered from left-to-right with the most important, relevant words appearing first. Only 1 title tag per page. BUT make sure you have one!
We also look for 3 keywords in common with the H1 tag.
Your page has no title tag
Try not to exceed 160 characters, if possible. Why? In most cases, when Google lists your web page in a search result, Google places your description tag underneath the page title. If it’s longer than 160 characters, it will get truncated. Only 1 description tag per page. BUT make sure you have one!
While Page Description is NOT an SEO item (it doesn't have any effect on your ranking), it can help "sell" the benefits of clicking your link on the search results page. And since the goal is to increase traffic to your site, we included Page Description in the score.
Your page has no meta-description
Tells Google the main theme of the page. Only 1 H1 per page. Should support the page title and properly summarize the page content. BUT make sure you have one!
We also look for 3 keywords in common with the Title tag.
[Now, the truth about H1 tags]: SEO experts (like SEOmoz’s Rand Fishkin) will tell you that H1 tags are not necessary… and guess what? He’s correct. When there’s no H1 tag on the page, Google will assume that your heading is most likely the larger-font/bolded/underlined sentence on the top of your page. And let’s face it, for most pages, that IS correct.
Here’s the problem: Most web pages are really poorly formatted, which means there could be confusion. And who wants that?
That’s why we recommend (and grade on) the use of H1 tags. For the great majority of websites, it’s just an easier approach.
Your page has no h1 tag
Our analysis shows both the anchor text and the title of each hyperlink on the page.
The anchor text is the visible, clickable text in a hyperlink which commonly appears as blue, underlined text. The title tag is usually the text that appears when you hover over the link (before you click the link).
Google uses the anchor text to further its understanding of the page you’re linking to. Title tags are not an SEO element, per se, as Google does not use hyperlink titles in its web ranking algorithm any longer and in fact, may penalize you for titles containing an overabundance of keywords (aka, keyword stuffing).
However, from a human usability (UI) perspective, titles can help your visitor’s understanding of the link and where they’ll end up if they do click the link. This is especially beneficial for image links.
Over half of your hyperlinks have no titles or they are under 6 characters
You can use the alt tag to tell search engines what your images mean (remember, search engines are blind. They cannot “read” your web page). There is no reason to describe all of your images — just the important ones.
Over half of your images have no alt attributes or they are under 6 characters in length
We summarize the percentage of content on this page that has been emphasized (bold, strong, underline). When you emphasize words, Google tends to interpret this as an indication of which words on this page are important. It’s a good idea to keep this percentage between 1-3%, but use your best judgment.
If your content density score=0, we note this as a caution because we believe every page should have at least a few words bolded or underlined for emphasis.
Try adding some more text emphasis to your page
No tables found Websites using table elements load measurably slower than those based on div elements. Google now includes page load-times in its ranking formula. Slow sites take a hit. Bottom-line: Avoid tables if at all possible.
No Analytics Found
All web pages should utilize some sort of analytics. Why? How else will you know if anyone’s visiting your web page? How can you evaluate the return on your marketing investment?
And there’s no excuse. Google Analytics is free. No cost. Nada. How do you get it? Just Google “Google Analytics” and follow the directions.
No Marketing Automation Found
Marketing Automation is new, powerful web-based software that personalizes a company’s online presence for its prospective customers based on the buyer’s position in the pipeline.
Linked to the company’s CRM system, Marketing Automation can trigger custom web pages, emails and direct mail as well as schedule outbound calls from sales reps and record all of this activity in analytics-like reports.